What is a hashtag anyway?
A hashtag is defined as a useful word or phrase preceded by a hash sign ‘#’. It is most commonly used on social media sites to link messages or content to the precise word or phrase identified by the hashtag. 토토사이트 Hashtags be able to group messages or posts linked to the hashtag. The power of a hashtag is in the capability to search for the hashtag also to generate a couple of messages or posts that contain the hashtag.
Why use a hashtag?
From a marketing prospective the usage of hashtags will:
Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your own target market
Boost the probability of people finding your content
Improve your search engine optimisation results
How can you use a hashtag?
You first need to determine the objective of your marketing message and identify who you are targeting with the content. When you have defined these requirements, now think about the following forms of uses for hashtags;
Company or Branding – this is normally unique to your company or product brands. Likewise, you can also create this type of hashtag together with your company’s slogan or brand tagline.
A number of simple rules for any type of hashtag is KISS – keep it simple and short. A good example could be #EzineArticles for an organization name or #BetterMarketingResults for a tagline. Remember no spaces between words in a hashtag.
Campaign or Promotional – select a unique phrase that best defines your promotional campaign for memory retention purposes. Your selected hashtag must support the promotional campaign and must be used in all your marketing messages during the promotional campaign.
You must engage using your hashtag and encourage your target audience to likewise use the hashtag within their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.
Informational or Content – generally the use of these kinds of hashtags aren’t unique to your organization but refer to words or phrases which are normally used by your market in searching the web for content related to your business.
Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.
Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract the use of hashtags. #CeBIT2014 was recently used by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.
Geographic or Location – for a geographically based business targeting local clientele or perhaps a larger corporation with various geographic locations the utilization of geographic or location hashtags is very relevant in focusing their messages with potential customers within these geographic locations of the business.
Your success in getting #BetterMarketingResults with the use of hashtags will result from keeping these hashtags simple, an easy task to remember and relevant to your target market. In addition, making sure you utilize the hashtags in your marketing messages and promotional content while at exactly the same time encouraging and engaging together with your recipients using your hashtags.